There is a growing awareness among companies today that product localization helps create customer loyalty and generate repeated visits to websites and use of software programs.
Speaking the language of customers helps companies increase their sales in target markets. In localizing their content, e.g. software, collaterals or websites, companies need to ensure that their content is localized with grammatical differences, cultural sensitivities and stylistic choices in mind. In other words; localization is the sum of translation plus customization that is required to create a product that looks and feels as though it was created in the target country.
Arabic localization / Arabization is the process of adapting the language, appearance, and functionality of a product and/or a website for Arabic-speaking markets.
The localization process
The localization process usually involves a number of phases:
- Preparing and analyzing the source material
- Translating the software
- Engineering the localized version
- Testing the localized product
- Delivering the localized product
At Arabic Lingo we are able to handle various types of localization projects, whether desktop or web-based. We've developed translation style guides, terminology databases and detailed procedures to ensure that our localization projects consistently deliver results of the highest quality. Our localizers have a wide experience in using different localization tools, industry-standard terminology and client-specific glossaries to achieve the highest level of brand recognition in the target market.
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Software Localization
Software Localization is not simply the translation of user interfaces or documentation. When adapting software you need to consider the entire cultural, linguistic and technical picture.
MoreWebsite Localization
A localized website is a very important means to the success of an international company. A multilingual website is perhaps the most cost effective method for bringing in new customers.
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